Think As One
Starting in 2012 as a website design firm, we have grown to be much more than a marketing agency. While still staying boutique and selective with the projects we take on, IDEAVietnam now helps a lot of companies all over the world in establishing a brand identity, creating an engaging website design and utilizing content marketing to drive inbound marketing leads.
We are a family and our clients here are everything. Our unity is the lifeblood that courses through this place, and our dedication to each other is the fuel that powers us through the toughest of challenges.
Your company hired an agency because they are the experts on which B2B marketing tactics work and which practices may not be optimal. You hired the agency to take the lead and, because they do this all of the time, there needs to be an element of trust. There does not need to be blind trust, but there needs to be some faith that the B2B marketing agency knows what they are doing. Constant questioning and skepticism tend to impede the process and slow down results.
Before starting a project with a our partners, it is critical to define what success is and ensure that the agency you have hired is confident that they can deliver on your expectations. Success should be formally defined before a contract is signed. You should not ask for a guarantee of success, but at least make sure that your company and the hired agency are on the same page. Is success tied to the number of leads each month, closed quarterly business, increased traffic, securing a specific client, or something else? Success needs to be formally stated and written down.